Founder and CEO
Geek+ is a global technology company specialized in smart logistics. We apply advanced robotics and artificial intelligence technologies to create solutions for warehouse and factory operations.
With the rise of e-commerce and the demand for a faster and more flexible movement of goods, warehouse and manufacturing operators are facing increasingly complex production and logistic challenges today. Speed, product diversification, same-day delivery, volume, safety… these concerns are impacting a wide range of industries, from apparel, retail, automotive, to even electronics, energy and pharmaceutical industries.
Geek+ was founded to be the solution to these problems. We make logistics affordable, efficient, flexible, safe and agile. Our vision is to establish a fully automated and intelligent supply chain globally.
We don’t just focus on one project, but on customers’ operations.
We design and upgrade our solutions to help customers become more competitive and achieve their business goals.
We develop comprehensive smart warehouse and smart factory solutions that integrate mobile robots, robot arms, computer vision, IoT technologies and management systems inside the warehouse and the factory.
Founder and CEO
Yong Zheng is the founder and Chief Executive Officer of Geek+.
Yong grew up hesitating between an artistic and engineering career before deciding to focus on industrial engineering. Driven by the idea of finding industrial, concrete applications to new technologies, Yong grew quickly convinced that he could bring a creative vision to the world of logistics.
In 2015 he decided to follow his hunch that robotics and artificial intelligence would the next technology frontier by founding Geek+, gearing up the company to lead the intelligent logistics revolution and bring innovative automation solutions to a wide range of industries.
Under Yong’s leadership Geek+ has grown into a global leader in advanced robotics and AI technologies, delivering best-in-class smart logistics solutions to the world’s biggest companies across 4 continents. Geek+ is listed as a top 50 world robotics companies by Robotics Business Review. Yong has been named to Fortune China’s 40 under 40.
Yong studied industrial engineering at Tsinghua University and RWTH Aachen before embarking in a career in supply chain management with multinational corporations ABB and Saint-Gobain, where he was responsible for overall operations from engineering to quality control and logistics at key production sites in China.
Yong then joined investment fund New Horizon Capital where he was responsible for post-investment management of portfolio companies and new investments in the TMT and robotics sectors.
When he is not developing new robotics solutions, Yong continues to paint, with the help of his toddler twins.
Yong holds a master’s degree in industrial engineering from Tsinghua University and RWTH Aachen University in Germany.
Hongbo Li is co-founder and Chief Technology Officer at Geek+.
As CTO, he leads Geek+’s extensive R&D department, and is responsible for all R&D activities in robotics, software system and AI algorithm design. Heading a 400+ team of engineers, he mentors some of the brightest minds in developing comprehensive technology solutions applicable to a wide range of industrial scenarios.
Prior to joining Geek+, he was an assistant professor in the Department of Computer Science and Technology at Tsinghua University. One of the world’s leading experts in multi-agent robotic systems, Hongbo has 15 years of experience in theoretical and application research in the navigation, perception and scheduling of large scale advanced robotics and artificial intelligence algorithms. He has published more than 30 papers in global leading scientific journals IEEE/IEE.
Hongbo received his PhD in Computer Science from Tsinghua University. He has won numerous awards for his research including the Ministry of Education’s Natural Science award, the Beijing Science and Technology Award, and the China Automation Society Science and Technology award. He is an editorial board member of the International Journal of Control Automation and Systems.
A fan of historical biographies and novels, Hongbo is also a table tennis enthusiast and can be found playing in various Beijing parks year-around.
Co-founder, VP, Product BU
Kai Liu is co-founder and Head of Picking and Smart Warehouse Products BU at Geek+. He oversees the design and development of Geek+’s picking and sorting robots , unmanned warehousing, Orion solutions.
An expert in advanced robotics, Kai was formerly a systems engineer with the China Aerospace Science and Technology Corporation, working on China’s space program including the Shenzhou missions.
He specializes in robotics design including mobile robots and visual serving, control systems, multi-agent algorithms and software system design. He has registered over 30 patents for his work in robotics technology.
Kai holds a master’s degree from Tsinghua University’s Institute of Artificial Intelligence, and is a first prize recipient of China’s national smart cars and robotics competition.
Co-founder, VP, Robots R&D
Xi Chen is co-founder and Vice President of Robots R&D at Geek+. He oversees Geek+’s robots solutions. As the first member of the robotics team, he grew the department from nothing to the force it is today.
Prior to Geek+, Xi was a product manager in high-speed optical communications at Raisecom. With over a decade of research experience in applied robotics, Xi specializes in industrial automation and intelligent manufacturing.
Xi holds a master’s degree in Automotive Engineering from Beijing’s University of Science and Technology. He is a winner of China’s national smart cars and robotics competition.
Chief Financial Officer
Hongyan Liu is Chief Financial Officer at Geek+. She oversees Geek+’s finance department and helps define and implement the company’s financial strategy, project valuations and risk management. Under her leadership, Geek+ completed B and C1 fundraisings in October 2018 and July 2019.
Prior to Geek+, Hongyan was a project manager at Grant Thornton, after having worked as CFO at Ya Xia share, an A-share listed company. She specializes in market operations, with a strong expertise in financing operations. She has over 15 years of experience in financial and investment strategies.
Hongyan holds a master’s degree in accounting from Xiamen University. She has won Zhejiang Province’s award for Leading Accounting Talent.
Chief Human Resources Officer
Willa Wang is Chief Human Resources Officer at Geek+. She oversees the company’s talent acquisition and management strategy as well as Geek+’s company culture. Passionate about finding the best talents and helping them thrive in an exciting and safe environment, she strives to build an efficient and compassionate human resource management system to shape a superior corporate culture.
She has nearly 20 years of human resources management experience. Prior to Geek+, Willa Wang was a senior executive at Lenovo China, where she held key HR positions including China HR director, Lenovo China and APAC recruitment director and Global compensation and welfare director. She has rich practical experience in performance management, talent recruitment, compensation and benefits, organizational change, and cultural change.
Willa holds a masters’ degree in management from Harbin’s Institute of Technology.
Chief Marketing Officer
Hong Yu is Chief Marketing Officer at Geek+. He is responsible for the Company’s global positioning and drives the company’s marketing strategy and plan, including sales marketing, global strategic partnerships, public relations, events and content.
Hong has spent his entire career focusing on customer care, placing the customer at the heart of marketing strategies. He has extensive experience formulating and managing marketing strategies for Fortune 500 technology companies.
Hong joined Geek+ from Amazon, where he was head of Kindle Marketing China. Previously, he was central marketing organization director at Microsoft China, following 8 years at Intel where he held key managing positions including digital globalization manager and brand strategy manager.
Hong holds a master’s degree in international trade from Beijing University of Technology.
VP, Managing Director APAC, UK and Americas
Lit Fung is Managing Director in charge of Asia Pacific and Great Britain. Based in Hong Kong, he heads the company’s expansion and operations in the Asia Pacific region, including strategy, sales, project management and customer relations. Formerly managing director for overseas market, he played a crucial role in initiating and developing the company’s first overseas projects.
A specialist of AI and robotics, Lit has over 10 years’ experience in the logistic automation field working on global projects. He has in depth understanding of the ecommerce and retail industries in particular and how automation can address the global challenges they are facing and improve operations.
VP, China Sales
Yong HU, VP of Geek+ China Sales. He heads the company’s expansion and operations in China, including strategy, sales, project management and customer relations. Previous to Geek+, Yong HU was a partner and deputy general manager of Guangzhou GIANTAN Information Technology. Prior to that, he was Vice President of Sales at SAP China.
Hu Yong has 15 years of experience in marketing, sales, and operations management in the high-tech and IT industries. He has extensive experience and achievements in cloud services, big data, and the Internet of Things.
Hu Yong graduated from Tianjin University with a bachelor’s degree in materials science and engineering. He holds the title of associate researcher of the Chinese Academy of Sciences.
Jackson Zhang is Managing Director in charge of Europe. Based in Dusseldorf, Germany, he heads the company’s European operations and expansion including strategy, sales, project management and customer relations.
Jackson has over 14 years’ experience in marketing, sales and global operations management in ICT technology, smart manufacturing, new retail, cloud computing and AI.
Prior to Geek+, Jackson was President of Global Marketing and Sales at Autel Technology, after spending over 8 years in senior management positions at Huawei Technologies including head of Global Cloud and European business director. Jackson started his career as an electronic engineer with Ericsson.
Jackson holds a master’s degree in electronic science and technology from the University of Electronic Science and Technology in China.
General Manager of Americas
Kevin Guo is General Manager of Geek+ Americas. As GM for Geek+ Americas, he oversees the company’s expansion and operations in the US, Canada, Mexico and South America, including strategy, sales, project management and customer relations. Before this, Kevin was responsible for global management and sales of Geek+ services, including spare parts management, after-sales training and full life cycle service management of robot hardware products.
Prior to Geek+, Kevin spent over a decade in management positions at ABB, including Service Marketing and Sales, Service R&D and Service Product Manager. He has rich practical experience in project management and business expansion.
Kevin holds both a bachelor’s and master’s degree in Electrical Engineering from Tsinghua University.
Mark Messina is Chief Operating Officer responsible for Geek+ operations in the US and business expansion across the continent. Mark will drive operations, admin, applications engineering and product management and deployment functions.
Prior to joining Geek+, Mark has twenty years industry experience including leadership roles in Operations and Engineering with Mattel as the Director of Robotics and Automation, iHerb as the VP of Robotic Fulfilment Systems, and Amazon where he was Director of Mechanical Engineering for the Kiva/AR AGV platform and Amazon Prime Air drone delivery team. Mark has a passion for robotics and deep understanding of logistics challenges faced by businesses across the region.
Having lead teams throughout Europe and Asia Mark enjoys deep learning about other cultures and developing strong teams. Mark holds a BSME from University of Massachusetts and is a native of New England and resides in Southern California.
VP, Smart Warehouse
Junzhe is VP of Smart Warehouse at Geek+. He is responsible for the Company’s Robots as a Service (RaaS) business and in charge of the management and development of the Smart Warehouse Department. Under his leadership, the smart warehouse service has been continuously expanding. As of the end of 2019, Geek+ operated smart warehouse area has exceeded 300,000 square meters.
Prior to joining Geek+, Junzhe held the senior management roles in well-known enterprises including Sales Director at TNT Hoau, Regional General Manager and IT Logistics and Vice President at Shanghai FineEx. Junzhe has more than 10 years of management experience in the fields of logistics, e-commerce and new retail.