Geek+, a global AMR leader, is proud to announce two new award wins that mark a significant milestone in our growing presence across the Middle East and Africa. First, we are proud to have won the Retail Supply Chain Excellence Award at the Supply Chain Excellence Awards MEA, together with Takealot, South Africa's largest e-commerce platform, and local integration partner European Conveyors, for our robotic sorting solution.
Additionally, we are proud to have won the Best Use of Robotics Award together with Starlinks in Saudi Arabia, too. These latest wins mark our sixth and seventh Supply Chain Excellence recognitions across different regions and categories, further cementing our track record of delivering measurable results through intelligent warehouse automation.
Takealot delivers 1 in 5 parcels across South Africa. When they restructured their distribution network to handle surging volumes and growing SKU complexity, their large-item DC in Johannesburg quickly became a bottleneck. Manual sorting couldn't keep up. Traditional conveyor solutions weren't built for large, varied parcel formats. And with the launch of TakealotMore, a subscription service for free delivery on items like fridges and furniture, demand was only going to increase.
What set this project apart from the start was Takealot's ambition. Automation was not positioned as a short-term capacity fix, but as a strategic priority and a scalable blueprint for their entire future fulfilment network. And they were willing to be bold about it.
"We got to a point where we said, if we want to do it, we need to do it now. We had strict timelines to get the system in before peak season — anything else would have affected our throughput. Without Geek+ and European Conveyors coming to the party and really driving it with us, it would not have been the success that it was." — Gerdus Visagie, Head of Supply Chain Strategy and Infrastructure, Takealot
"It's been a long journey for our business with Geek+ in sub-Saharan Africa, and Takealot gave us the opportunity to make it happen. Together, we put significant effort into understanding how to apply this new technology — and being the first to deploy it at this scale in sub-Saharan Africa, with Geek+ as our technology partner, was a remarkable achievement." — Andy Cooper, Managing Director, European Conveyors South Africa
Our second win was earned alongside Starlinks, a leading supply chain solutions business providing high-quality end-to-end fulfilment management and operations across Saudi Arabia and the GCC. Facing surging fulfilment demand driven by fast-growing e-commerce volumes, Starlinks deployed a fully integrated Geek+ RoboShuttle8 system at their Riyadh distribution centre, combining flexible Tote-to-Person automation with high-density vertical storage and an advanced sorting solution.
The results speak for themselves: up to 3x picking speed compared to manual operations, up to 4x increase in storage density, and nearly 2 percentage points improvement in picking accuracy. A combined fleet of 39 RoboShuttle8, 126 P40, and 90 S20C robots now operates seamlessly across the facility, delivering the agility and scalability required to support same-day delivery and peak-season demand.
"Our DBOT model means we own the full lifecycle, from design to operation, ensuring that automation isn't just deployed, but truly embedded into our customers' success stories. This partnership with Geek+ shows how we combine operational expertise with best-in-class technology to deliver sustainable, scalable performance gains." — Makrem Kadachi, Managing Director of Solutions and UAE, Starlinks
Retail and e-commerce across EMEA are under more pressure than ever. Rising consumer expectations, faster delivery demands, labour shortages, and growing SKU complexity are straining fulfilment networks that were not built for this pace of change. For many retailers, scaling throughput by adding headcount is no longer viable. The operations that will lead the market tomorrow are the ones being built for flexibility, resilience, and scalability today.
This is why automation is becoming a strategic priority across the region. The Takealot project reflects exactly that shift: South Africa's largest e-commerce platform did not automate because it had to. It automated because it understood that building a flexible, scalable fulfilment operation now is what creates competitive advantage later.
These wins are part of a broader Geek+ commitment to the Middle East and Africa, where we are actively partnering with leading operators to bring intelligent automation to new markets.
Across the region, Geek+ is actively partnering with leading operators to bring intelligent automation to new markets. In Morocco, we are supporting the expansion of modern fulfilment infrastructure on the African continent. And in the United Arab Emirates, our partnership with Hellmann is helping one of the world's leading freight and logistics companies optimise their warehouse performance.
Each project adds to a growing body of evidence: AMR technology is not a future ambition for MEA logistics. It is happening now.
Five European Supply Chain Excellence Awards. A sixth and seventh recognition across MEA and Saudi Arabia. Also adding 2 more in the US region. And our teams are already preparing entries for the Supply Chain Excellence Awards UK, where we will bring the same commitment to results-driven automation to one of the world's most competitive logistics markets.
For Geek+, awards matter not as trophies, but as independent validation. When expert panels recognise a project for excellence, it confirms what our customers already know: that the right technology, the right partner, and the right execution create outcomes that genuinely transform operations.
We're proud of what we built with Takealot, European Conveyors, and Starlinks. And we're just getting started in MEA.
Whether you're managing high-volume parcel flows, scaling across multiple destinations, or exploring what intelligent automation can unlock for your business, our team is ready to help.